McDonald’s is bringing back Donut Sticks

New York (CNN Business)It’s barely October, but McDonald’s has already announced two new seasonal menu items for the holidays. Breakfast is a rare growth area for the industry, which has struggled to grow over the past several years. McDonald’s competitors are scrambling to add breakfast items and improve their offerings: Panera says it has better coffee. Dunkin’ (DNKN) added new breakfast bowls. And Wendy’s announced that it’s returning to the space after a several year hiatus. The Donut Sticks come six or a dozen in a pack, and they will be served warm with cinnamon and sugar. This time, McDonald’s (MCD) is selling a new chocolate sauce to complement the sticks. The company said in a statement that the sauce …